Industrial Foams Private Limited

  • India's top PUF Panel manufacturer and an ISO 9001-2015 certified company founded in 1972.
  • Specializes in Polyurethane Insulated Rigid Foam Panels, Cold Rooms, Prefabricated Buildings, and Thermal Coolers.

Industrial Foams Private Limited is a pioneer in the polyurethane industry, with decades of excellence in delivering high-quality PUF panels and insulation solutions. Founded by Mr. T.R. Arora in 1972, the company operates from Greater Noida and is recognized as India's leading PUF Panel Supplier.

As a specialist Polyurethane System House, Industrial Foams manufactures rigid foam panels, insulated doors, telecom shelters, and prefabricated structures tailored to various industries. Their advanced products are crucial for safe storage, refrigeration, and temperature-sensitive applications.

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The Challenges

Low Online Visibility and Poor Google Rankings
  • The company’s website had low visibility on search engines, making it hard for potential customers to find them.
  • Their key products were not ranking for targeted search terms, affecting lead generation.
  • Organic traffic to the website was minimal, with little to no conversions.
  • There was no clear SEO strategy to optimize content and improve website rankings.
Weak Social Media Engagement
  • The social media presence was sporadic, lacking consistency in posts and engagement.
  • Content was generic and didn’t connect with the target audience on platforms like LinkedIn, Facebook, and Instagram.
  • The company was not running paid ad campaigns or utilizing advanced social media tools for growth.
  • Social media efforts were not aligned with their overall marketing and branding strategies.
Lack of Strong Brand Identity
  • The company had a basic logo and visual identity that was not memorable or professional.
  • There was no consistency in messaging across their digital platforms, leading to confusion about the brand’s core values.
  • Branding was outdated, failing to communicate the quality and innovation Industrial Foams is known for.
  • Their brand wasn’t standing out from competitors in the crowded foam manufacturing industry.
Ineffective Content Marketing
  • Their content lacked structure and wasn’t tailored to engage their target audience effectively.
  • Product descriptions and blog content were not optimized for SEO, limiting their reach.
  • There was little focus on creating educational or value-driven content to position them as industry leaders.
  • The content strategy wasn’t aligned with customer pain points or search intent, hindering their ability to generate organic traffic.

The Solutions

At VRD Creative, we took a comprehensive approach to revamp the digital presence of Industrial Foams Private Limited. By addressing the key challenges they were facing, we implemented targeted SEO strategies, crafted a dynamic social media plan, and completely overhauled their brand identity. Our approach helped them not only gain visibility but also build a memorable online presence that resonated with their customers.

We began with an in-depth analysis of their current digital footprint, identifying areas for improvement. With a focus on user experience, SEO optimization, and engaging content, we developed a strategic plan that elevated their online visibility and social media presence, ultimately turning them into a recognized brand in the foam industry.

Our Key Solutions:

SEO Strategy: We optimized the website’s content, implemented on-page SEO, and targeted high-traffic keywords, ensuring Industrial Foams ranked on Google’s first page for key product-related searches.

Social Media Overhaul: We created a comprehensive social media strategy across platforms like LinkedIn, Facebook, and Instagram, running paid campaigns, crafting engaging posts, and ensuring consistent branding.

Branding Revamp: Our design and branding experts redefined Industrial Foams’ visual identity, creating a cohesive logo, color palette, and messaging that set them apart in the foam manufacturing sector.

As a result of our work, Industrial Foams Private Limited now enjoys enhanced Google rankings, stronger social media engagement, and a powerful brand presence in the market.

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Industrial Foams Private Limited

The Result

After 6 months of collaboration with Industrial Foams Private Limited:

Keywords Ranking on SERP

24K

Impression Size

60%

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Industrial Foams Private Limited