Ventura Salasar

  • Leading manufacturer of Octagonal Poles, High Mast Poles, and Steel Structures in Delhi NCR.
  • Wide product range including Wind Turbine Masts, Street Lighting Brackets, Golf Netting Masts, and more.

Ventura Salasar is a trusted name in the steel fabrication industry, known for delivering high-quality octagonal poles, high mast poles, and various steel structures. With 20 years of rich experience, the company has consistently provided customized solutions tailored to commercial, industrial, and infrastructure needs.

Their in-house team of experts ensures excellence in design, fabrication, and galvanization, protecting structures against corrosion. Ventura Salasar’s diverse product lineup supports projects across multiple sectors, with a strong emphasis on durability and innovation.

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The Challenges

HP faced several difficulties when implementing its rewards program globally, such as:

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Poor Website Visibility
  • Their website was not ranking well for targeted keywords on search engines.
  • Organic traffic was minimal, affecting online sales and visibility.
  • Website design was outdated, making it less user-friendly and difficult to navigate.
  • No clear SEO strategy in place to optimize content and improve rankings.
Ineffective Social Media Marketing
  • Lack of consistency in posting and engagement on social media platforms.
  • Content was not tailored to the target audience, leading to poor engagement.
  • The brand was not utilizing social media advertising effectively to reach a broader audience.
  • Limited presence across multiple social media channels like Instagram, Facebook, and LinkedIn.
Branding Issues
  • The company lacked a clear and consistent brand identity.
  • There was no cohesive messaging or visual elements across their digital platforms.
  • They were struggling to differentiate themselves from competitors in the marketplace.
  • Brand recognition was low, with minimal customer loyalty or trust.
Underperforming Content Strategy
  • Their existing content was not optimized for SEO and didn’t resonate with the target audience.
  • The blog and other content pages had little to no traffic, impacting overall site performance.
  • Content lacked clear calls-to-action, which resulted in low conversion rates.
  • There was no strategic plan for content creation, leading to inconsistent posting.

The Solutions

At VRD Creative, we implemented a holistic approach to transform Ventura Salasar’s digital presence. By leveraging a combination of search engine optimization (SEO), social media marketing, and strategic branding, we helped them gain higher visibility, increase engagement, and establish a strong, consistent brand identity across platforms.

In the first phase, we conducted a thorough audit of their website, social media, and content strategy. Based on our findings, we crafted a customized plan that addressed all the challenges they were facing. We ensured their brand messaging aligned with their target audience’s needs and optimized their digital touchpoints for improved user experience.

Our Key Solutions:

SEO Optimization: We conducted in-depth keyword research and implemented on-page SEO, ensuring all keywords relevant to Ventura Salasar’s industry ranked on the first page of Google.

Social Media Strategy: We developed a tailored social media strategy for Facebook, Instagram, and LinkedIn, focusing on creating engaging, visually appealing content, regular posting, and effective ads to boost brand awareness and engagement.

Branding Overhaul: Our design team worked on creating a modern, cohesive visual identity, aligning Ventura Salasar’s messaging, logo, and color palette across all platforms to ensure a unified and recognizable brand presence.

With our strategies, Ventura Salasar now enjoys an improved online presence, a stronger brand image, and higher engagement across their social media channels.

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The Result

After 6 months of collaboration with Ventura Salasar:

Keywords Ranking on SERP

200K

Impression Size

360K

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